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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Cost per click (CPC). Cost per click is a form of advertising in which a company pays every time a person clicks on an ad. More information about CPC: Is Your Social Media Marketing Budget Ready for the New Year? The Battle of Facebook vs. Twitter Ads: Which One Has the Lower CPC? Facebook advertising. Dark social.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts. Clickbait’s goal is usually to generate pageviews and advertising revenue. Cost per click (CPC). Boost, boosted post. In other words, it’s a practice to avoid.

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