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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Brandimensions Folded into its BrandProtect sibling in early 2009. Visible Technologies Still doing what they do. Back-channel emails are a wonderful thing. Umbria Acquired by J.D.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Aquisitions say something about the segmentation of social media analysis. Enterprise software has noticed social media analysis.

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