Remove 2008 Remove Buy Remove Geotagging Remove Loyalty
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I don't want to play Mafia Wars, buy a cartoon pig or anything else. And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. What great examples of businesses doing this well do you have? Go for it in the comments.