article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
article thumbnail

An Open Letter to Facebook

Techipedia: Tamar Weinberg

million members, and I’ve asked her to contribute her thoughts as she’s gathered from Facebook’s message boards and discussions. One of the teachers at my high school alma mater is an administrator of this Facebook group , which has 2.2 Maybe she’ll write a guest post in the future.

Facebook 277