Adam Sherk

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

This led me to David Meerman Scott, who I realized did something similar back in 2007 and then again in 2009 using a different set of terms and a larger range of press release services. To come up with the list of buzzwords I started with the usual suspects then got some more ideas from Wikipedia and TechCrunch.