A Social Media Status Quo Pt.1-Japan
Mindjumpers
MARCH 5, 2014
The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Between 2006-2011 the domestic network Mixi used to be the number one choice of media platforms among the youth. Behavioural insights. Social platforms: Mixi, LINE and Nico-Nico.
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