Turning Branded Contests Into Branded Content
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NOVEMBER 1, 2010
This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen. Us Marketers may have become a little gun-shy since 2006 when Chevy teamed up with the hit reality television series, The Apprentice , to launch its Chevy Tahoe SUV.
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