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How 8 Brands are Using Linkin.bio to Sell on Instagram

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In fact, by pairing UGC alongside their own promotional content, Lush can drive a ton more product sales than they would otherwise. That’s because 85% of consumers find UGC more influential and trustworthy than brand photos or videos. . Patagonia is a rare exception in the retail world. Sell on Instagram #8: Finisterre.