BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
Buzz Marketing for Technology
JUNE 27, 2008
Google, YouTube, MySpace, Facebook are all incredibly young organisations. Human communication has always been about people and social capital. The value will come from tools that boost social capital and enhance serendipity between health professionals and enable us to approach health problems with a network effect multiplier.
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