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Ari Herzog

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#MySMCStory: Social Media Club and Me

Ari Herzog

AUGUST 3, 2012

Eight years after building my first website, I began blogging 2004 on a now-deleted LiveJournal community. I found myself collaborating more and more with the group of trusted individuals I’d met at SMCHI. Our first Board was a small, but passionate group. I grew too.

Social Media 101
Social Media Startup Energy Meeting 101
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How Obama Sets Online Marketing High

Ari Herzog

JUNE 16, 2011

The big story from the 2004 election was the use of 527 groups, the big story from the 2008 election was the power of online marketing as an important tool to reach voters. This broke with the old model of “bundlers&# bringing in the bulk of campaign contributions.

Marketing 154
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