Remove 2004 Remove Company Remove CPA Remove CPM
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Company, Organization or Institution. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Company, Organization or Institution. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).