2004 Communities Sentiment Survey 
Hootsuite
MAY 10, 2021
Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants.
Buzz Marketing for Technology
JUNE 27, 2008
I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.
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