2004 Collaboration CSR Strategy 
Mindjumpers
MAY 8, 2012
The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. Who are the game changers?
Diva Marketing Blog
FEBRUARY 1, 2010
Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. We decided to collaborate on a cross-post and did what any good social media citizen would do. We recently launched a Spanish fashion blog using the same strategy, which is also doing very well.
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