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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Big brands don’t seem to like SMS as a marketing media. The burgeoning social media and online marketing are still new to the brand managers and agencies, and maybe mobile is just a step too far. Why SMS is an Ugly Duckling.

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