Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? – Helps you make better decisions that will impact long-term loyalty and growth. Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? Share this on del.icio.us.
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