Hawaii Officially Dips Toes in the Waters of Social Media
Bare Feet Studios
JUNE 7, 2009
Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. I tripped across this article from 2001 (!) This model may not be replicable or scalable though.
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