Writtent Blog

FEBRUARY 24, 2014

The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot. Inbound Marketing. However, agency executive John McTigue traces the origins much further back, to the mid 1850’s.

Marketing 109

Marketing Content Hubspot Education 109

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. Same thing with HubSpot.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

SEPTEMBER 10, 2012

Lisa also recently authored a guest post here on web analytics and lead scoring. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Elyse DeVries. Laura Fitton. Emily Gonzales. EmilysHere.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. These facts are discussed in more depth in this article. Link Building. Communication is key!

Marketing 264

Marketing SEO Case Study Small Business 264