Lessons From a Very Public Break-Up
Waxing UnLyrical
OCTOBER 17, 2011
Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR.
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