How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year.
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