December, 2010

The Marketing Blog

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Bacha Party Wishes You a Happy 2011

The Marketing Blog

Today is the first day of a new year, first day of a new decade and marks the beginning of a new initiative. It is called “Bacha Party&#. Bacha Party is a little initiative to start a social media movement for driving the eventual goal of organizing small parties for the street kids of India. Parties? Yes, Parties Anything which makes the kids happy and enjoy, so it could be a trip to the ZOO, a classroom session which teaches them the basics of English language or even a coffee outing at

Meeting 131
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The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages. Brand-pages have immensely contributed to Facebook’s exponential growth and commercialization.