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Wed.May 23, 2012

Socialized

SAP: Maybe not a crisis communications case study

Socialized

MAY 23, 2012

The recent news that Thomas Langenbach, a VP at SAP Labs Integration and Certification Center, has been accused of faking bar codes to buy Lego brand building blocks at a discount and then resell them on eBay presents an interesting crisis communications case study. Or does it? A key responsibility of corporate.

Case Study

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Case Study Study Discount Buy

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