Twitter Ads With Negative Keywords
Small Business Mavericks
DECEMBER 14, 2012
Twitter has recently added another cool feature to its sponsored tweets advertising service – the use of negative keywords. If you’re wondering what a negative keyword is, it’s time to become intimately acquainted. These are words you don’t want to target but are usually associated with the word you do want to target. For instance, “Kevin” would be a negative keyword to “bacon,” unless you actually are talking about the actor.
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