Is Google Becoming The Display Ad King?
Small Business Mavericks
MAY 28, 2011
At one time, it seemed that no one could topple Yahoo! from the top of its mountain as king of online display advertising. It seemed that nobody really wanted to. Until now. And that somebody is, of all entities, Google. Last year, Google owned 13.3% of the display ad market online. Yahoo! had 13.6%. This year, the numbers are 14.7% and 12.3% for the first quarter, respectively.
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