Nike gets it right with NFL uniform launch
Jeff Esposito
APRIL 3, 2012
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare instances happened on Tuesday afternoon when I came across this video from Nike as a teaser for the roll-out of their apparel contract with the NFL: After watching the video, not only did I get super amped about the NFL, but
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