What Online Marketers Can Learn From the Red Bull Jump
Janet Fouts
OCTOBER 15, 2012
Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings! The event was broadcast live over 40 networks in 50 countries and according to the Telegraph , “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their quest
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