Six essential shifts in social media strategy
Dave Fleet
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. So began the session description for my recent presentation at BlogWorld New York.
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