Sat.Jul 02, 2011 - Fri.Jul 08, 2011

Akamai Marketing

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me.

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Why I’m not writing about Google+ yet.

Akamai Marketing

Its not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. Will it replace Facebook? I really couldn’t say. I think it will be DIFFERENT from Facebook. For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people ri

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