February, 2012

Akamai Marketing

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What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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Welcome to Hawaii PubCon Foodies

Akamai Marketing

A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. Vanessa threw me what she thought was a soft-ball during the interview – “what places should people try when they are on Oahu?

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