SEO Metrics for Publishers: How are You Tracking and Measuring Success?
Adam Sherk
MAY 1, 2012
Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. When it comes to SEO publishers need to understand and effectively communicate progress and success.
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