Micromarketing: Relationship Marketing Through Advocacy
Adam Cohen
SEPTEMBER 28, 2010
When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since elementary school. The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama.
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