Mindjumpers

FEBRUARY 10, 2015

Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach. How to structure glocal communication on Social Media. Search & Social – Understanding the Interdependence. It doesn’t need to address your entire customer database or Facebook fans at once.

Publishing 204

Publishing Content Brands Guidelines 204

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Thus, the trend pendulum (the trendulum?)

Communities 120

Communities Real Estate Forums Loyalty 120

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Kristie Aylett. Lorraine Schuchart.

Social Media 218

Social Media Consultant Flickr Communities 218

Waxing UnLyrical

FEBRUARY 13, 2015

What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible. This is what I mean by a sideways approach. Based in the Washington, D.C.,

Analytics 159

Analytics Case Study Proposal Consultant 159

Convince & Convert

FEBRUARY 9, 2015

Tony Saucier is the Director of Social Media at Life Time Fitness. Because each gym strives to be such an all-inclusive hub, Life Time Fitness has social media channels at the individual club level, as well as at the brand level. That’s 114 additional members of the social media team at Life Time Fitness!

Content 102

Content B2B Team Exercises 102

Convince & Convert

FEBRUARY 11, 2015

Users can submit their page for critique from other designers and community members, join the discussion, and rate other landing pages at random, providing an objective analysis for every user. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs.

Crowdsourcing 123

Crowdsourcing Exercises Focus Group Forums 123

Laurel Papworth

FEBRUARY 11, 2015

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. For the students of my new Social Media Strategy course here’s a little competition for you around Engagement, conversation diary/calendars etc.

Course 61

Course Social Media Strategy Exercises 61