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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I have encountered another FB fan page issue: as owner of travel agency start-up I cannot get the fan page address until I have 25+ fans (it used to be higher in the past)…ridiculous arbitrary number…why can’t I give a fan page address directly to potential customers? Is it trying to become a wiki? Just my $0.02.

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