Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
This space is still evolving, and expect that the business intelligence software vendors like IBM Cognos , SAS , Qlikview , Oracle , and beyond to start acquiring data streams in the social space and coupling with their engines within the next 12-18 months. Data in multiple companies from manufactured, supplier, retailer, to consumer. Social data is overwhelming. Not here, yet.