The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR). Virtual worlds created by metaverse users (e.g., Decentraland ). Massively multiplayer online games (MMOs), like Fortnite or Roblox.
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