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What does the future of decentralized social media mean for marketers?

Sprout Social

The fediverse, a portmanteau of “federation” and “universe,” is made up of decentralized social networks. It’s similar to the metaverse , but here’s the distinction: Instead of interconnected worlds fueled by augmented reality (AR) and virtual reality (VR), the fediverse consists of interoperable social networks.

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

Google and Microsoft are going after social networks and some people feel aren’t monetizable. Lacy : You view this as a social graph and you see this as a multi-decade process. There’s a trend that these social networks or social services have moved from monolithic sites to a collection of social services.

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