Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. Simply put, that stuff works.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

JUNE 5, 2009

It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Related posts: Does Google News Sitemaps New Format Help Publishers?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So it is a vehicle for link development too. But they are still a valuable tool for building traffic and awareness.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

AUGUST 21, 2012

Unfortunately many social media sites add a “nofollow” attribute to any links within user generated content. Ultimately it is about establishing things like trust, credibility, popularity, influence and topical authority, all of which are good for both SEO and social media marketing. —— So there you have it.

SEO 278

SEO Social Media NoFollow Engineering 278