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The Realtime Report

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

Campaign 189
Campaign Platform Social Media Microblogging 189
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88% of Twitter Users Follow At Least One Brand

The Realtime Report

OCTOBER 8, 2012

The highlights: 60% of Twitter users access the microblogging platform on mobile devices. According to Bain, Twitter’s marketing tools have so far seen “not only incredible engagement” but have also led to “even better outcomes.” there are more than 400 million tweets per day. days ( CNET ).

Twitter 169
Twitter Brands Microblogging Statistics 169
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