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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. Especially as restaurants are an industry that runs on hyper-thin margins, we wanted to balance what we could afford to give and what our NGO partners needed so it would be sustainable growth.

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Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

When fitness magazine Self folded its print edition at the end of 2016, it was unclear what the future would hold. But since then, the magazine has found a new life and demographic of readers on the brand’s Snapchat. This number is larger than Self’s own website, as well as any other platform for the magazine.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked. This isn’t a social media content calendar, but magazine editorial calendars are typically made with potential advertisers in mind.

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