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Direct Marketing Observations

Lurker

Marketing

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

Lurker

Lurker Social Media Hashtag Curation

The “other” types of social media users

Direct Marketing Observations

JUNE 15, 2010

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. Hopscotchers.

Types

Types Social Media Lurker Social Networking

Direct Marketing Observations

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

The “other” types of social media users

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