Convince & Convert

JUNE 15, 2012

Recent examples include search plus your world and the recent inclusion of the knowledge graph. Taken together, these changes can signal a larger trend and hint at where the search “game” is heading. One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals.

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Google Content Construction Social Graph 124

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

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Social CRM Influencer Klout Social Media 131

Convince & Convert

NOVEMBER 1, 2011

As you know, there’s been somewhat of a micro trend recently of people just sort of saying, “You know what? And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. Jay: Yeah. I’m throwing up my hands. Jay: Absolutely.

Klout 120

Klout Social Capital Influencer Social Graph 120

Twist Image

JANUARY 21, 2013

As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. Pushing this trend forward will be the increase in influence marketing. If one of you is attracted and the other isn't, neither is notified.

Trends 111

Trends Klout Social Graph Mobile 111

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 126

Social Media Marketing Social CRM Consultant 126

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI.

Social Media 212

Social Media Tips Tumblr Wikipedia 212

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Keep an eye on the trends and statistics. .” Digital PR gives you access to information sources and data that was not available before. Identifying audiences. Data mining.

Klout 40

Klout Social Graph Influencer Training 40