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22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics. Social Media Marketing is no different. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Commonly heard vendors are Awareness, Mzinga, Jive, Telligent, Ingage Networks, Kickapps, Pluck, Lithium, Liveworld, and to some degree,  recent counts have placed this space at 125 vendors , it’s a commodity and most have evolved past offering these features only. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.

Class 33

Sizing Up the Social Media Software Market « Social Media Musings by Tom Humbarger

tomhumbarger.wordpress.com

For types of software providers, I used White Label (average solution cost of $30,000), Budget (average solution cost of $500), Open Source and Free.  As far as the providers, here are representative companies in each category: White Label – the usual suspects including Awareness, HiveLive, Jive, KickApps, Leverage, Lithium, Mzinga, Pluck, Telligent, etc. Futurelab's Sigurd Rinde blames the product manager. One of the projects was to create an estimate on the size of the social media software market. Budget – vBulletin, Boonex, Ning, etc. million potential customers.