iPad Marketing MySpace Social Graph 
The Way of the Web
JUNE 30, 2010
5 million activations a month, a focus on mobile first (as said by Eric Schmidt), and working across mobiles and the merging tablet market (in terms of tablets now getting mainstream coverage and adoption post iPad). With Google Me and the rumoured Google Music, perhaps picking up ex-Myspace users is a better first step.
Convince & Convert
APRIL 7, 2010
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.
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