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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? Do they get comments and do people share their content through social media?

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Klout and the Reality of Return on Influence

Convince & Convert

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. What Defines Influence? Mark: I could not be better.

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