“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids
Pixlee
NOVEMBER 15, 2018
Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.
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