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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Travel 32%. Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining. Home and Lifestyle 39%. Sports 38%. An added note is that sites with a younger demographic tended to have a higher mobile percentage. There was not a consistent pattern for sites with a larger male or female audience.

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Search Engine Statistics:: Google's share dips

The Marketing Blog

Both of these studies were conducted by Experian Hitwise , a leader in online competitive intelligence services. Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Here is a graphic that I prepared on Hitwise study. searches 2.