Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
b) Thinking a lot of noise is good without studying the sentiment of the conversations. What, in your opinion, is the best way to measure influence? Influence is based on recency, frequency, reach, retweets, but mostly Biz RESULTS.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v.
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