Google Message Boards Microblogging Sentiment 
Webbiquity SMM
OCTOBER 13, 2010
A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. blogs, microblogging sites, social networks, etc.). and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.
Techipedia: Tamar Weinberg
MARCH 12, 2009
The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Sure, there will be skeptics of *any* marketing program, but I’m compelled to think in this case that the pros outweigh the cons. mentality there.
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