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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

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Koka Sexton dot Com

Koka Sexton

Will she feel more secure in your “manly&# arms, or that she knows she is appreciated and that you would never betray her because you understand loyalty? That quarterback on the University or College team (Go Big City Sports Team). Would a Geek take you to Paris? They work in libraries, for law firms and on the stock market.

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