Focus Group Groups Marketing Postrank 
Kikolani
JANUARY 26, 2010
Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Matchbacks – creating a special source code that can be identified as coming from one source. Social Media Strategy.
Convince & Convert
MARCH 3, 2010
An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.
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