How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). Even though I’ve had so many years of loyalty to GE, in that moment, I might think, “I never even thought about looking at Samsung. Their faces showed fear and mortification. Now, something has happened in my mind.
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